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In a unique expression of national pride, sweet shops across Jaipur are embracing a new trend—renaming traditional Indian confections that end with the word ‘Pak’ to ‘Shree’. This move comes in the wake of recent terror incidents and India’s strong military response in Operation Sindoor.
Sweet makers say this initiative is more than just a name change—it’s a gesture of unity and respect toward the country and its soldiers.
Now, customers in Jaipur are being served with sweets like ‘Mysore Shree’ instead of Mysore Pak, Moti Shree replacing Moti Pak, and new variants like Aam Shree, Gond Shree, Chandi Shree, and even Swarn Shree. This renaming wave, initiated by well-known establishments like Tyohaar Sweets, Bombay Misthan Bhandar, and Agarwal Caterers, is spreading quickly among local confectioners.
A Taste of Patriotism in Every Bite
Anjali Jain, owner of Tyohaar Sweets in Vaishali Nagar, says that the renaming effort is driven by emotion, not semantics.
“Our sweets should carry a message of pride and unity. Patriotism shouldn’t only be seen at the borders; it should be felt in every Indian household,” she shared.
Customers seem to be echoing the sentiment. Many have warmly welcomed the move, seeing it as a creative way to express solidarity with the armed forces.
A Cultural Response to Conflict
Vineet Trikha, General Manager of Bombay Misthan Bhandar, believes this is a subtle yet powerful cultural stand.
“If someone challenges our nation, we respond—not just militarily but culturally too. This is our sweet reply, our tribute,” he said.
Even smaller sweet outlets in the Pink City are joining the movement, altering the names of long-loved treats in what they call an act of symbolic resistance and pride.
What’s in a Word?
Interestingly, the word ‘Pak’, derived from Persian, traditionally means “sweetmeat or confection”, “pure, clean or holy” or “prepared.” However, given the current socio-political context, Jaipur’s sweet makers are moving beyond dictionary definitions to focus on emotional resonance and patriotism.
Customers Feel the Change
Businessman Ramesh Bhatia says this effort goes beyond branding.
“It’s a powerful cultural message. Such gestures unite people and show we stand by our forces.”
Retired schoolteacher Pushpa Kaushik added,
“When I bought Mysore Shree instead of Mysore Pak, it filled me with a sense of pride. It felt like a sweet tribute to our soldiers.”
Whether this shift becomes a national trend or remains a regional gesture, one thing is clear: in Jaipur, patriotism is being served not just with tricolour flags or slogans, but with every bite of a renamed sweet.
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