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The Trade Marks Registry has withdrawn its earlier approval of the ‘Chutiyaram’ trademark for a NAMKEEN AND BISCUITS company, citing a violation of Sections 9 and 11 of the Trade Marks Act, 1999. Initially accepted on March 4 as a combination of “two arbitrary words,” the mark faced backlash for being offensive and contrary to public morality under Section 9(2)(c).
The Registry acknowledged the oversight in its review process and scheduled a hearing for the applicant. Failure to attend may result in the permanent withdrawal of the mark’s acceptance. The decision underscores the importance of scrutinizing trademarks to avoid legal and ethical controversies.
As per TMConsultant.in, businesses should prioritize due diligence during trademark registration to prevent similar issues. Consulting experts ensures compliance with legal standards, protecting brand identity and reputation.
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